John Going, CFP®

John Going, CFP®, a Certified Financial Planner practitioner, co-founded Going Financial in 1999 to focus on wealth management and financial planning for physicians and their practices. In addition to being a registered representative, he is an Investment Advisor Representative of The Ameriflex Group, which enables him to provide clients with investment advisory services and fee-based planning beyond traditional investment vehicles. John has built his career around one mission: helping physicians protect their assets, grow their wealth, and make confident financial decisions—especially in the years when life feels like a blur of call shifts, loan payments, and figuring out what comes next. Working exclusively with physicians and their medical practices, John brings clarity to the financial questions physicians absolutely need: how to build wealth early, how to avoid costly mistakes, and how to set up a financial life that supports the career you’re working so hard to build.

John graduated with Highest Honors from the University of Texas at Austin with degrees in Finance and Communications and graduated at the top of his Communications class.

A native Houstonian and an Eagle Scout, John enjoys playing music on guitar and piano. He and his wife have three boys. Despite all three being taller, John can still take them on the basketball court. The four of them also play live music as The Mini Me’s, a name which has become more ironic as the children continue to outpace their lead singer in height.